ABOUT THE COURSE:

This programme aims to prepare industry oriented retail

professionals, specialized in the areas of retail buying and merchandising, e-commerce, supply chain management and visual merchandising. It provides knowledge and skill sets according to the current market scenario, specific to the

e-business firms, in the fashion and lifestyle space. It gives complete understanding of online business fundamentals including e-retailing of Fashion products.

CAREER OPPORTUNITIES:

After completion of the course, the students  can work as Online Communication Executives,  Customer Service Executives, Data Analysts, Content Developers, Brand Promotion Executives, Social Media Marketing Executives or

even become an  Entrepreneur.

COURSE CONTENT:

• WEEK 1 Basic concepts of Fashion, Fashion Marketing & Merchandising, Basics of Styling and Shoot
• WEEK 2 Basics of E-Commerce, Different modes of operation, functional requirements of E-Commerce
• WEEK 3 Types of networking for business transactions, ISP and its types, Concept of www. and its components, Purpose of Portals and its uses , Electronic Payment systems, E-Commerce Security
• WEEK 4 Advertising and Marketing on Internet. E-Commerce in Apparel & Fashion Design

Master Class by Industry Expert